<?php

namespace App\Database\Seeds;

use CodeIgniter\Database\Seeder;

class ArticleSeeder extends Seeder
{
    public function run()
    {
        $articles = [
            [
                "title" =>
                    "How to Choose the Right Logo Style for a New Business",
                "slug" => "how-to-choose-logo-style-for-new-business",
                "category" => "Logo Planning",
                "excerpt" =>
                    "A practical founder-friendly guide to choosing a logo style that fits your customers, category, price position, and long-term business plans.",
                "meta_title" =>
                    "How to Choose a Logo Style for Your New Business | BrandSquare",
                "meta_description" =>
                    "Learn how to choose the right logo style for a new business. Compare wordmarks, symbols, monograms and combination marks using a practical founder checklist.",
                "focus_keyword" => "how to choose a logo style",
                "reading_minutes" => 8,
                "theme" => "orange",
                "is_featured" => 1,
                "content" => <<<'HTML'
                <p>Choosing a logo style is one of the first visible brand decisions a new business owner makes. It is also easy to approach the wrong way. The best logo is not simply the one you personally like most. It is the one that helps the right customer recognise, remember, and trust your business.</p>
                <p>Before looking at fonts or symbols, get clear about four things: who you serve, what you promise, how you want to be perceived, and where the logo will be used. These answers turn a subjective design choice into a business decision.</p>
                <h2>Start with your business name</h2>
                <p>A short, distinctive name can work well as a wordmark. A long name may need a compact monogram or symbol for social profiles and small applications. If the name does not explain what the business does, a combination mark can pair the name with a meaningful visual idea.</p>
                <h3>Common logo styles to consider</h3>
                <ul>
                <li><strong>Wordmark:</strong> The business name is the main logo. This suits memorable names and businesses that want to build name recognition.</li>
                <li><strong>Lettermark or monogram:</strong> Initials create a compact mark for long names, professional firms, and businesses that need a strong icon.</li>
                <li><strong>Symbol:</strong> A distinctive icon can become memorable, but a new business usually needs to use it with the name until recognition grows.</li>
                <li><strong>Combination mark:</strong> A name and symbol work together. This is flexible for most growing businesses because each element can later work independently.</li>
                <li><strong>Emblem:</strong> Text sits inside a badge or shape. It can communicate heritage or authority but needs careful simplification for mobile use.</li>
                </ul>
                <h2>Match the style to your customer and price position</h2>
                <p>A premium clinic, a playful children’s brand, and a construction company should not communicate in the same visual voice. Write down three qualities customers must feel when they see your identity. Useful words include reassuring, progressive, precise, energetic, established, warm, or luxurious.</p>
                <p>Then test every design direction against those qualities. If the design is attractive but communicates the wrong personality, it is not the right solution.</p>
                <h2>Think about real-world use before approving a direction</h2>
                <p>List the five places your logo will appear most often. A restaurant may prioritise signage, menus, delivery apps, and packaging. A consultant may need proposals, LinkedIn, presentations, and a website. A product brand needs shelf impact and small labels.</p>
                <p>The chosen style should stay clear at the smallest size, work in one colour, and adapt to horizontal, stacked, and icon-only layouts. A logo that only looks good in a large presentation is not ready for business use.</p>
                <h2>A simple decision checklist</h2>
                <ol>
                <li>Can a new customer read or recognise it in two seconds?</li>
                <li>Does it feel appropriate for the audience and price level?</li>
                <li>Is it clearly different from direct competitors?</li>
                <li>Will it remain useful as the business adds products or locations?</li>
                <li>Can it work in one colour and at social-profile size?</li>
                </ol>
                <blockquote>The right logo style is the smallest, clearest visual system that can carry your business personality everywhere it needs to go.</blockquote>
                <p>A professional designer should explain why a style fits your strategy, not only how it looks. Ask to see genuinely different directions and judge each one against customers, positioning, and practical use.</p>
                HTML
            ,
            ],
            [
                "title" =>
                    "The Complete Logo Design Brief Checklist for Business Owners",
                "slug" => "logo-design-brief-checklist",
                "category" => "Logo Planning",
                "excerpt" =>
                    "Use this logo design brief checklist to give your designer the business context, audience insight, and practical requirements needed for stronger concepts.",
                "meta_title" =>
                    "Logo Design Brief Checklist for Business Owners | BrandSquare",
                "meta_description" =>
                    "Create a clear logo design brief with this practical checklist covering audience, competitors, brand personality, applications, deliverables and feedback.",
                "focus_keyword" => "logo design brief checklist",
                "reading_minutes" => 7,
                "theme" => "lime",
                "is_featured" => 1,
                "content" => <<<'HTML'
                <p>A clear logo design brief saves time, reduces subjective feedback, and gives designers a stronger foundation for original ideas. It does not need to be a long document. It needs to contain the right business information.</p>
                <p>The purpose of a brief is not to design the logo for the designer. It is to explain the problem the identity must solve.</p>
                <h2>1. Business essentials</h2>
                <ul>
                <li>Final business name, spelling, capitalisation, and legal suffix if required.</li>
                <li>Tagline and whether it must appear with the primary logo.</li>
                <li>What the business sells and how it makes money.</li>
                <li>Current stage: idea, launch, expansion, repositioning, or redesign.</li>
                <li>Planned launch date and any fixed production deadlines.</li>
                </ul>
                <h2>2. Audience and buying context</h2>
                <p>Describe the people whose attention and confidence matter most. Include their needs, common doubts, typical price expectations, and where they discover businesses like yours. “Everyone” is not a useful audience definition.</p>
                <p>Explain what a customer should feel after seeing the brand. For example: reassured enough to book an appointment, excited enough to try a new restaurant, or confident enough to request a quotation.</p>
                <h2>3. Positioning and competitors</h2>
                <p>List three to five direct competitors and explain what you want to do differently. Do not ask the designer to copy a competitor you admire. Use the comparison to identify visual conventions worth avoiding and opportunities to stand apart.</p>
                <ul>
                <li>What promise or benefit makes your business meaningful?</li>
                <li>Why should a customer choose you?</li>
                <li>Are you affordable, premium, specialist, local, fast, innovative, or established?</li>
                </ul>
                <h2>4. Brand personality</h2>
                <p>Choose three to five focused personality words. Pair each word with a short explanation. “Modern” can mean minimal and quiet, or bold and technology-led. Specific descriptions lead to better visual decisions.</p>
                <p>Also document colours, symbols, clichés, and styles to avoid. This is especially important when certain imagery has legal, cultural, or competitor associations.</p>
                <h2>5. Applications and technical needs</h2>
                <p>Tell the designer where the identity will appear first and most often. Include website, mobile app, storefront, vehicle, packaging, uniforms, social profiles, documents, signage, or marketplace thumbnails.</p>
                <p>Ask for a responsive logo system rather than one fixed layout. A useful handover commonly includes primary, stacked, horizontal, icon-only, monochrome, reversed, and small-size versions.</p>
                <h2>6. Feedback and approval</h2>
                <p>Name the final decision-maker before work begins. Collect feedback from stakeholders, but avoid combining every personal preference into one direction. Evaluate concepts against the agreed brief.</p>
                <h3>Questions to use during concept review</h3>
                <ol>
                <li>Which audience insight does this direction respond to?</li>
                <li>What makes the idea ownable and memorable?</li>
                <li>How does it differ from competitors?</li>
                <li>How will it work in the most important applications?</li>
                <li>What should be refined before approval?</li>
                </ol>
                <blockquote>A good brief creates boundaries for better thinking. It gives the designer clarity without prescribing the final answer.</blockquote>
                HTML
            ,
            ],
            [
                "title" =>
                    "Logo Design Cost in India: What Business Owners Should Budget",
                "slug" => "logo-design-cost-in-india",
                "category" => "Logo Design",
                "excerpt" =>
                    "Understand what affects professional logo design cost in India, what a complete package should include, and how to compare quotations fairly.",
                "meta_title" =>
                    "Logo Design Cost in India: Pricing Guide for 2026 | BrandSquare",
                "meta_description" =>
                    "Learn what professional logo design costs in India, what affects pricing, which files should be included and how business owners can compare logo quotations.",
                "focus_keyword" => "logo design cost in India",
                "reading_minutes" => 9,
                "theme" => "blue",
                "is_featured" => 1,
                "content" => <<<'HTML'
                <p>Logo design prices in India vary widely because the word “logo” can describe very different services. A low-cost marketplace symbol, a custom professional logo, and a complete identity system do not involve the same research, originality, process, or deliverables.</p>
                <p>Instead of asking only “How much does a logo cost?”, ask what business problem the project will solve and what you will receive at the end.</p>
                <h2>What affects logo design pricing?</h2>
                <h3>Strategy and research</h3>
                <p>A designer who studies your audience, competitors, positioning, and applications is solving a different problem from someone who immediately searches for a symbol. Research reduces the risk of a generic or confusing result.</p>
                <h3>Original concept development</h3>
                <p>Custom concepts require thinking, sketching, testing, and refinement. The price should reflect original work rather than a recycled template or stock icon.</p>
                <h3>Scope and number of applications</h3>
                <p>A single primary logo costs less than a flexible system with alternate layouts, colour guidance, typography, social assets, stationery, packaging, or brand guidelines.</p>
                <h3>Experience and accountability</h3>
                <p>Experienced designers charge for judgement as well as execution. They can identify production problems, explain decisions, manage feedback, and prepare reliable files for vendors and future teams.</p>
                <h2>Common project levels</h2>
                <ul>
                <li><strong>Basic professional logo:</strong> Suitable for a small or new business that needs an original primary identity and essential files.</li>
                <li><strong>Logo and brand starter system:</strong> Adds colour, typography, responsive logo variations, and commonly used launch assets.</li>
                <li><strong>Complete visual identity:</strong> Includes deeper strategy, guidelines, multiple applications, and support for rollout across a larger business.</li>
                </ul>
                <p>BrandSquare logo projects currently begin from ₹7,999. The right package depends on the number of touchpoints and how consistently the identity needs to be used.</p>
                <h2>What should a professional quotation include?</h2>
                <ol>
                <li>Discovery or brief process.</li>
                <li>Number and type of original concept directions.</li>
                <li>Feedback and revision stages.</li>
                <li>Final logo variations and colour versions.</li>
                <li>Vector and raster file formats.</li>
                <li>Ownership and usage rights.</li>
                <li>Timeline, payment stages, and exclusions.</li>
                </ol>
                <h2>Warning signs in a very cheap quotation</h2>
                <p>Be cautious when there is no discovery process, unlimited concepts are promised immediately, stock symbols are used without disclosure, ownership is unclear, or only JPG and PNG files are supplied. Recreating or replacing a weak logo later often costs more than starting correctly.</p>
                <h2>How to compare two logo quotations fairly</h2>
                <p>Compare scope, thinking, originality, ownership, and usable deliverables—not only the number of concepts. Ask each designer to explain their process and show examples where the identity works across real business applications.</p>
                <blockquote>A logo budget should buy clarity, originality, and a system your business can use—not just an attractive image file.</blockquote>
                HTML
            ,
            ],
            [
                "title" =>
                    "12 Logo Design Mistakes New Business Owners Should Avoid",
                "slug" => "logo-design-mistakes-new-business-owners",
                "category" => "Logo Design",
                "excerpt" =>
                    "Avoid the most common logo design mistakes that make new businesses look generic, reduce trust, create production problems, or force an early redesign.",
                "meta_title" =>
                    "12 Logo Design Mistakes New Businesses Should Avoid | BrandSquare",
                "meta_description" =>
                    "Discover 12 common logo design mistakes new business owners make, from copying trends and overcomplicated symbols to missing vector files and unclear ownership.",
                "focus_keyword" => "logo design mistakes",
                "reading_minutes" => 10,
                "theme" => "rose",
                "is_featured" => 0,
                "content" => <<<'HTML'
                <p>A new logo often becomes the visual foundation for signage, websites, packaging, social profiles, proposals, and advertising. Small mistakes made at the beginning can become expensive when the business starts growing.</p>
                <h2>1. Designing before defining the business</h2>
                <p>A symbol cannot solve unclear positioning. Define the audience, promise, personality, and price level before evaluating visual ideas.</p>
                <h2>2. Choosing only by personal taste</h2>
                <p>The owner is important, but the logo must communicate with customers. Use the brief as the decision standard instead of asking only which option feels personally attractive.</p>
                <h2>3. Copying a competitor</h2>
                <p>Similarity makes the business harder to remember and may create ownership concerns. Study competitors to find opportunities to differentiate.</p>
                <h2>4. Using a stock icon or template as the final mark</h2>
                <p>Widely available artwork cannot give a business a distinctive visual signature. It may also be difficult to protect or trademark.</p>
                <h2>5. Following a short-lived trend</h2>
                <p>Trendy effects can make a logo feel current for a few months and dated soon after. Build around a clear idea, then use contemporary execution with restraint.</p>
                <h2>6. Adding too much detail</h2>
                <p>Fine lines, multiple symbols, and complex scenes disappear at small sizes. Test the logo at social-profile and favicon scale before approval.</p>
                <h2>7. Depending on colour or effects</h2>
                <p>A strong logo should remain recognisable in one colour. Gradients, shadows, and mockup effects should support the mark rather than hide structural weaknesses.</p>
                <h2>8. Ignoring typography</h2>
                <p>Generic or poorly spaced type can weaken an otherwise good symbol. Letterform selection, spacing, and hierarchy are central parts of logo design.</p>
                <h2>9. Approving only one layout</h2>
                <p>A wide logo may fail in a square profile image. A tall logo may fail on a website header. Ask for horizontal, stacked, and compact variations.</p>
                <h2>10. Skipping competitor and trademark checks</h2>
                <p>No designer can guarantee registration, but obvious similarities should be identified early. Consider a professional trademark search before major rollout.</p>
                <h2>11. Accepting incomplete files</h2>
                <p>PNG and JPG files are not enough. The business should receive editable vector masters such as SVG, EPS, or vector PDF, plus organised exports.</p>
                <h2>12. Leaving ownership unclear</h2>
                <p>Your agreement should explain when ownership transfers and which final artwork is included. Keep the contract, invoices, source files, and approval records together.</p>
                <blockquote>A useful logo is simple enough to work everywhere and distinctive enough to be remembered.</blockquote>
                <p>Prevent these mistakes by using a clear brief, reviewing concepts against business goals, testing real applications, and insisting on a complete professional handover.</p>
                HTML
            ,
            ],
            [
                "title" => "10 Signs Your Business Logo Needs a Redesign",
                "slug" => "signs-your-logo-needs-a-redesign",
                "category" => "Logo Redesign",
                "excerpt" =>
                    "Use these ten practical signs to decide whether your business needs a small logo refresh, a strategic redesign, or a complete identity rebuild.",
                "meta_title" =>
                    "10 Signs Your Business Logo Needs a Redesign | BrandSquare",
                "meta_description" =>
                    "Does your logo need a redesign? Review ten warning signs covering readability, brand relevance, competitor similarity, file problems and customer trust.",
                "focus_keyword" => "signs your logo needs a redesign",
                "reading_minutes" => 8,
                "theme" => "orange",
                "is_featured" => 1,
                "content" => <<<'HTML'
                <p>A logo should not be redesigned simply because the owner is bored with it. Recognition has value. The right reason to redesign is that the current identity no longer represents the business, works poorly in important applications, or reduces customer confidence.</p>
                <h2>1. The business has changed significantly</h2>
                <p>If your services, audience, positioning, or price level have changed, the old logo may be telling an outdated story.</p>
                <h2>2. It is difficult to read at small sizes</h2>
                <p>Mobile screens, social profiles, marketplace listings, and app icons demand clarity. Details that disappear or letters that become unclear are practical redesign signals.</p>
                <h2>3. It only works in one layout</h2>
                <p>Modern identities need responsive variations. If the logo cannot adapt to square, horizontal, or narrow spaces, the system needs improvement.</p>
                <h2>4. It depends on gradients, shadows, or a background</h2>
                <p>Effects may fail in printing, engraving, embroidery, stamps, and single-colour use. The underlying mark should work without them.</p>
                <h2>5. It looks similar to competitors</h2>
                <p>Industry clichés make brands blend together. If customers could easily mistake your identity for another company, differentiation is too weak.</p>
                <h2>6. The typography feels dated or poorly resolved</h2>
                <p>Letter spacing, proportions, and type choices influence credibility. A thoughtful typographic update can sometimes solve the problem without replacing the whole identity.</p>
                <h2>7. Your team uses inconsistent versions</h2>
                <p>Different colours, low-resolution files, stretched logos, and improvised layouts usually indicate that the identity system or handover is incomplete.</p>
                <h2>8. You do not have vector master files</h2>
                <p>Missing SVG, EPS, or vector PDF files creates problems for signage, packaging, and professional production. A redraw may be required even if the concept stays similar.</p>
                <h2>9. The logo communicates the wrong level of trust</h2>
                <p>A business may have grown from local and informal to established and premium. The identity should support the confidence required for larger customers and higher-value decisions.</p>
                <h2>10. Ownership or originality is uncertain</h2>
                <p>If the logo came from an unknown template, stock source, or undocumented designer, a new original identity may be safer for long-term growth.</p>
                <h2>Refresh, redesign, or rebuild?</h2>
                <ul>
                <li><strong>Refresh:</strong> Keep the recognisable concept and improve execution.</li>
                <li><strong>Redesign:</strong> Preserve selected brand equity but develop a stronger visual idea and system.</li>
                <li><strong>Rebuild:</strong> Return to strategy when very little existing equity is useful.</li>
                </ul>
                <blockquote>The goal is not to make the logo look newer. The goal is to make it work better for the business you are becoming.</blockquote>
                HTML
            ,
            ],
            [
                "title" =>
                    "How to Redesign a Logo Without Losing Brand Recognition",
                "slug" =>
                    "how-to-redesign-logo-without-losing-brand-recognition",
                "category" => "Logo Redesign",
                "excerpt" =>
                    "Learn how to modernise an outdated logo while protecting the colours, shapes, typography, and associations customers already recognise.",
                "meta_title" =>
                    "How to Redesign a Logo Without Losing Recognition | BrandSquare",
                "meta_description" =>
                    "A step-by-step guide to redesigning a business logo without confusing customers. Learn how to identify brand equity, test changes and plan a clear rollout.",
                "focus_keyword" =>
                    "redesign logo without losing brand recognition",
                "reading_minutes" => 9,
                "theme" => "lime",
                "is_featured" => 0,
                "content" => <<<'HTML'
                <p>A logo redesign creates a tension: the business wants to look more relevant, but customers may already recognise the existing identity. The safest approach is not to preserve everything or replace everything. It is to identify which visual elements carry useful equity and which ones create problems.</p>
                <h2>Audit recognition before changing the design</h2>
                <p>Ask customers and team members what they remember first. It may be a colour, initial, symbol, word shape, or unusual detail. Compare these answers with actual brand usage across signage, products, documents, social media, and advertising.</p>
                <p>An element deserves protection when it is distinctive, consistently used, associated with the correct business, and still appropriate for the future position.</p>
                <h2>Separate the concept from the execution</h2>
                <p>A useful concept can be hidden inside dated execution. For example, the symbol may be memorable while the typography, spacing, colour, or proportions need improvement. In this case, a strategic refresh can preserve recognition while improving professional quality.</p>
                <h2>Define what the redesign must improve</h2>
                <ul>
                <li>Better readability at small sizes.</li>
                <li>Stronger difference from competitors.</li>
                <li>A personality that fits the current audience.</li>
                <li>More flexible horizontal, stacked, and icon-only formats.</li>
                <li>Reliable one-colour and production versions.</li>
                <li>A complete set of editable, organised files.</li>
                </ul>
                <p>Specific success criteria prevent the project from becoming an endless attempt to make the logo “more modern.”</p>
                <h2>Explore levels of change</h2>
                <p>Ask the designer to show controlled options: one direction that carefully refines the current system, one that evolves recognisable elements more visibly, and one that demonstrates what a larger strategic change could achieve.</p>
                <p>Comparing levels of change helps decision-makers understand what must be protected and what can move forward.</p>
                <h2>Test recognition and usability</h2>
                <p>Do not test the logo only on a presentation slide. Compare old and new versions in the applications customers actually see. Test small mobile sizes, signage distance, print, social profiles, invoices, packaging, and one-colour use.</p>
                <p>When possible, show the redesign to a small group of customers without explaining it first. Ask what business they think it represents, what feels familiar, and what has changed.</p>
                <h2>Plan the rollout</h2>
                <ol>
                <li>Create a complete inventory of places using the old logo.</li>
                <li>Prioritise high-visibility digital updates that can change immediately.</li>
                <li>Schedule physical replacements to avoid waste.</li>
                <li>Give employees and vendors clear files and usage guidance.</li>
                <li>Explain the business reason for the change in customer communication.</li>
                </ol>
                <blockquote>A successful redesign should feel recognisably yours and noticeably better.</blockquote>
                <p>The strongest redesigns make the business easier to recognise, easier to trust, and easier to present consistently—without discarding valuable memory for the sake of novelty.</p>
                HTML
            ,
            ],
            [
                "title" => "Logo File Formats Explained: SVG, PNG, JPG and PDF",
                "slug" => "logo-file-formats-svg-png-jpg-pdf",
                "category" => "Logo Design",
                "excerpt" =>
                    "A plain-language guide to logo file formats so business owners know which files to use for websites, social media, printing, signage, and editing.",
                "meta_title" =>
                    "Logo File Formats Explained: SVG, PNG, JPG and PDF | BrandSquare",
                "meta_description" =>
                    "Understand SVG, PNG, JPG and PDF logo files. Learn which formats business owners need for websites, printing, signage, social media and future editing.",
                "focus_keyword" => "logo file formats explained",
                "reading_minutes" => 7,
                "theme" => "blue",
                "is_featured" => 0,
                "content" => <<<'HTML'
                <p>Receiving a logo is not complete until the business has the right file formats. Different applications need different files, and using the wrong format can create blurry printing, visible backgrounds, slow websites, or costly recreation work.</p>
                <h2>Vector files versus raster files</h2>
                <p>Vector artwork is built from mathematical shapes and can scale without becoming blurry. Raster artwork is made from pixels and has a fixed resolution. A professional handover should include both.</p>
                <h2>SVG: best for websites and scalable digital use</h2>
                <p>SVG is a lightweight vector format supported by modern browsers. It stays sharp on high-resolution screens and can scale from a small icon to a large display.</p>
                <ul>
                <li>Use SVG for websites, apps, interfaces, and many digital presentations.</li>
                <li>Keep the file from your designer even if your website platform asks for PNG.</li>
                <li>Do not upload untrusted SVG files because they can contain code.</li>
                </ul>
                <h2>PNG: best for transparent digital images</h2>
                <p>PNG supports transparent backgrounds and is useful for social posts, presentations, documents, and website platforms that do not accept SVG.</p>
                <p>Ask for multiple sizes. A small PNG may look blurry when enlarged, while an unnecessarily large file can slow a website.</p>
                <h2>JPG: useful for simple image placement</h2>
                <p>JPG creates relatively small files but does not support transparency. It is suitable for previews, email, and simple office use on a fixed background. It should not be your only logo file.</p>
                <h2>PDF: reliable for printers and documents</h2>
                <p>A properly prepared vector PDF is widely accepted by printers, sign makers, packaging vendors, and office teams. Confirm that the PDF contains vector artwork rather than a low-resolution image placed inside a PDF.</p>
                <h2>EPS and editable source files</h2>
                <p>Some production vendors still request EPS. Designers may work in AI, CDR, or another editable format. Keep the original source files safely even if your team does not open them regularly.</p>
                <h2>Logo versions every business should receive</h2>
                <ol>
                <li>Primary full-colour logo.</li>
                <li>Black, white, and one-colour versions.</li>
                <li>Horizontal and stacked layouts.</li>
                <li>Icon or monogram for small square spaces.</li>
                <li>Files for light and dark backgrounds.</li>
                </ol>
                <h2>How to organise your master logo folder</h2>
                <p>Create separate folders for vector masters, web files, print files, colour versions, and guidelines. Keep a read-only backup and share copies with vendors rather than your only master folder.</p>
                <blockquote>If a logo package contains only one JPG or PNG, the handover is incomplete.</blockquote>
                <p>Good file organisation protects design quality and makes future marketing faster. Your team should be able to choose the correct logo without editing, stretching, recolouring, or recreating it.</p>
                HTML
            ,
            ],
            [
                "title" =>
                    "How to Choose Brand Colours That Build Recognition and Trust",
                "slug" => "how-to-choose-brand-colours",
                "category" => "Brand Strategy",
                "excerpt" =>
                    "Choose brand colours using audience expectations, competitor context, accessibility, production needs, and a flexible primary and supporting palette.",
                "meta_title" =>
                    "How to Choose Brand Colours for Your Business | BrandSquare",
                "meta_description" =>
                    "Learn how to choose brand colours that support recognition and trust. Use audience, competitor, accessibility and real-world application checks.",
                "focus_keyword" => "how to choose brand colours",
                "reading_minutes" => 8,
                "theme" => "rose",
                "is_featured" => 0,
                "content" => <<<'HTML'
                <p>Colour can make a brand easier to recognise, but there is no universal colour that guarantees trust, excitement, or premium appeal. Meaning changes with context, culture, category, combination, and execution.</p>
                <p>The goal is not to find a colour with a perfect psychological definition. It is to build a distinctive, usable palette that supports the way your business needs to be perceived.</p>
                <h2>Begin with brand personality and audience</h2>
                <p>Write down the qualities customers should feel: calm, energetic, established, caring, technical, natural, luxurious, or approachable. Then identify colours and combinations that can express those qualities in your market.</p>
                <p>Consider customer expectations without becoming generic. A healthcare brand may benefit from reassurance and clarity, but it does not have to use the same blue as every competitor.</p>
                <h2>Audit competitor colour patterns</h2>
                <p>Collect the primary colours used by direct competitors. Look for dominant category conventions and gaps. A different colour can improve recognition, but only if it still feels credible for the audience and price position.</p>
                <h2>Build a practical palette</h2>
                <ul>
                <li><strong>Primary colour:</strong> The most recognisable brand colour.</li>
                <li><strong>Dark neutral:</strong> Used for text, structure, and high contrast.</li>
                <li><strong>Light neutral:</strong> Used for backgrounds and breathing space.</li>
                <li><strong>Accent colour:</strong> Used selectively for calls to action and emphasis.</li>
                <li><strong>Supporting colours:</strong> Added only when products, data, or communication need them.</li>
                </ul>
                <h2>Check accessibility and contrast</h2>
                <p>Text and important interface elements must remain readable for people with different visual abilities. Test light text on dark backgrounds, dark text on light backgrounds, buttons, forms, and charts. Do not rely on colour alone to communicate a status or instruction.</p>
                <h2>Test colour in real applications</h2>
                <p>Screen colours and printed colours behave differently. Bright digital colours may become dull or difficult to reproduce in print. Test the palette on your most important applications: storefront, packaging, website, social posts, uniforms, vehicles, presentations, and documents.</p>
                <h2>Create rules for consistent use</h2>
                <p>Document colour values for RGB, HEX, CMYK, and any required spot colours. Define which backgrounds the logo may use, how much of each colour should appear, and which combinations to avoid.</p>
                <blockquote>Brand colour becomes valuable through distinctive selection and consistent repetition.</blockquote>
                <p>A flexible palette should help customers recognise you, help teams create communication efficiently, and remain reliable across digital and physical production.</p>
                HTML
            ,
            ],
        ];

        $existing = $this->db
            ->table("articles")
            ->select("slug")
            ->get()
            ->getResultArray();
        $existingSlugs = array_column($existing, "slug");
        $publishedAt = time();
        $rows = [];
        foreach ($articles as $index => $article) {
            if (in_array($article["slug"], $existingSlugs, true)) {
                continue;
            }
            $article["author_name"] = "BrandSquare Team";
            $article["is_published"] = 1;
            $article["published_at"] = date(
                "Y-m-d H:i:s",
                $publishedAt - $index * 86400,
            );
            $article["created_at"] = date("Y-m-d H:i:s");
            $article["updated_at"] = date("Y-m-d H:i:s");
            $rows[] = $article;
        }

        if ($rows) {
            $this->db->table("articles")->insertBatch($rows);
        }
    }
}
